The Anniversary of the Iconic 501® Jean by Levi’s

I’m sure you’re all familiar with the 501® jean from Levi’s. Well, today’s an exciting day because the iconic 501® denim has been around for 144 years! Wow, right? Through countless generations it has been a staple pair of denim for either work or leisure, and it has maintained its place as a versatile garment for any style or taste.

An original pair from 1890.

 

A classic pair from 1978.

What’s really cool is that Levi’s is celebrating this milestone with a special collection consisting of  an original 501® jean and denim trucker vest. The unique hand-distressed-rock’n’roll pieces are inspired by the music capitals of Austin, New York, Nashville, and San Francisco, while maintaining the heritage brand’s classic edge. Furthermore, a documentaries have been released to highlight the brand’s significance through the years, especially the powerful relationship between music and the Levi’s 501® jean.

If you’re interested in watching the documentary to further explore the heritage of the brand, you can do so here.

You can also see what others are sharing about the 501® jean today by looking up the hashtag #501day on instagram!

The Celebration collection can be found at select Hudson’s Bay and Simons stores, and the Celebration 501® Jean retails for $328 CAD, while the  Celebration Trucker Vest is priced at $298 CAD.

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